Google resurrected a dead product on Wednesday and no one noticed

By | March 23, 2017


Google cofounders Sergey Brin, left, and Larry Page.AP/Ben MargotGoogle has built a $580 billion empire by keeping its innovation engine running ahead of the competition. But on Wednesday the company pulled off an impressive, and curious, feat: It wowed the public with an eight-year-old idea.

Google unveiled a new set of features for its popular Maps app that lets users share their locations with friends and contacts in real time. Thanks to this update, Google Maps users will now be able to quickly let friends know if they’re running late to a meeting or stuck in traffic.
It’s a compelling idea. And if you’re wondering why Google hadn’t thought of this earlier, the answer is: It did.
In 2009, when smartphones were still in their infancy, Google introduced something called Latitude.

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